R u Tweetin?

The Twitter revolution is not new. President Obama’s marketing team during his campagin use Twitter as a low cost option to create it grass roots network. The rest is history.

Twitter is a social media tool.  The idea of Twitter is very simple. It is like being a dispatcher  for a taxi cab company and you have a network of taxi cab driver  (In Twitter  it would be your Followers – people who follows your tweets)  and as a dispatcher you broadcast the same message to all the taxi cab drivers in your network at the same time.

However in Twitter, there is a good chance they might miss it due to not being at the window of opportunity when you broadcast it due to traffic and the fact they are also following other people.

Twitter works like a SMS broadcast feature on the Blackberry Messenger. 

You can send a message that can be simple as a personal thought (i.e. “I hate Rush Limbaugh”) or an activity that you are doing ( I am so enjoying this work out at Heat with my PT trainer @BrandiRay) to everyone that follows you.

However, there is limitation in how big the message can be. The maximum is 140 words. So it would be best to create a Twitter ID that is short or that reflects your brand.

Twitter is a powerful marketing tool – it like being the town crier on main street.

Twitter can also be used to broadcast specials or deals – Dell computers have done very well because they broadcast deals and coupons all the time. In fact right around during the height of it Christmas season – a few deals were placed on backorder due to the exceptionally well use of twittering deal and specials on a daily basis.

It is becoming necessary to have a Twitter Consultant on staff or a Twittering Department. The reason for this – you have to keep on track of problems before they become a media relations nightmare for your firm.

Problems can  resolved fast if it is an upset customer or disgruntled employee. Now keep in mind the customer is King/Queen but the desire to help the customer need to be shown with an utmost high level of respect and the will to resolve the problem for the long term not just for the short term.  Now  dealing with a disgruntled employee who broadcast negative things about your firm on Twitter are often shown the door – but at Pah 3 Worldwide, we believe in undoing a negative before turnig into another negative. Two wrongs don’t make a right.

It is our opinion that  as a firm you must excerise a great deal of accountablity is the key when you are on Twitter. If the employee does something that would compromise the value of your brand and reputation then of course termination is the solution but before you terminate the employee you would have to determine the problem that the employee is broadcasting is really something worth terminating over. Trades secrets of coure instant termination – they don’t like their boss or peers – a peer review is necessary. If the misguided tweet from employee in regards to a customer of your firm- then a letter of apology to the customer is needed. If it the competetion then a bonus is need.

Just kidding just use good common sense and act as a leader.

If your company would like implement Twitter into its operating practice. Pah 3 Worldwide would be glad to show you how to install  and intergrate Twitter for your firm. We would be glad to show you how to make Twitter a part of your environment that will translate into sales for your firm.

Contact us at Sales@pah3.com  for a free consult on how we can make Twitter work for you.

In case if you were wondering – you can follow us on Twitter @Pah3Worldwide